Quince is a new fintech startup that helps freelancers with their taxes. The world of taxes, especially for freelancers, can seem like a jungle, but Quince is here to simplify and make it a friendly process. That was the starting point, and our goal was to present the tool as an easy and friendly experience. To achieve this, we kept everything simple and efficient. We opted for cheerful colors and easy-to-read fonts to give the brand a friendly vibe. A smiley was included in the logo, and the landing page, created to show future users how the tool works and to help them understand the benefits better, has a warm welcome feeling, reinforced with friendly illustrations.